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Elena COSTEA

Cultural evolution through responsibility: the Romanian appropriation of hip hop

Revista romana de jurnalism si comunicare, nr. 2-3 (52), an XI (XV), 2016

rubrica: Medianalyses

pagini: 31-36

rezumat

This paper points to the western hip hop appropriation by Romanian cultural scenery, favored by the transition that followed the fall of the Soviet bloc, in the beginning of 1990. Using the qualitative content analysis method, the research scrutinizes relevant offline articles, online portals and video resources (gathered between 1994 and 2016), in the attempt to capture the hip hop culture’s evolutionary path from foreign to familiar. The findings aim to highlight the link between social responsibility and cultural acceptance, while exploring hip hop’s adoption and transitions: from global to local, from subculture to popular culture.

cuvinte cheie

Transition, social responsibility, cultural import, media representation

rezumat (a doua limbă):

Cet article examine l’appropriation de la culture hip hop occidentale dans le paysage culturel roumain, favorisée par la transition qui a suivi la chute du bloc soviétique, au début des années ‘90. Utilisant la méthode d’analyse qualitative du contenu, la recherche s’est portée sur les articles offline pertinents, les portails online et les ressources vidéo (recueillies de 1994 à 2016), dans le but de saisir l’évolution de la culture hip hop, de son importation à son intégration dans le paysage culturel roumain. Les conclusions visent à mettre en évidence le lien entre responsabilité social et acceptation culturelle, en explorant l’adoption du hip-hop et ses transitions: de global à local, de subculture à culture populaire.

cuvinte cheie (a doua limbă):

Transition, responsabilité sociale, importation culturelle, représentation médiatique.

 Accredited Publication by the National Council of
 Higher Education Scientific Research (code 779), as B+, and indexed full text by EBSCO and ProQuest.