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Brexit. How to communicate it. Romania’s Strategic Communications concerning it in 2016

Revista romana de jurnalism si comunicare, nr. 1 (58), an XIV (XVIII), 2019

rubrica: MediAnalysis

pagini: 24-31

rezumat

The current paper focuses on a relative new research area meaning the way in which the Romanian public institutions communicated the question of Brexit in the 2016 (mostly). From the perspective of the strategic communication this preliminary research analyses how and if they presented to the general and specializes audiences this highly important topic in an orderly fashion in 2016 order not to create panic and provide a series of officially approved information.

cuvinte cheie

Brexit, strategic communication, Romania, public institutions

rezumat (a doua limbă):

Ce document se concentre une recherche relativement nouvelle c’est-à-dire sur la manière dont le sujet du Brexit vient d’être communique par les institutions publics de Roumanie en 2016 (prédominant). Du point de vue de la communication stratégique cette analyse préliminaire présente la manière dont le sujet vient d’être mis en face, en 2016, d’une audience générale et particulière d’une manière claire et structurée afin de ne pas créer de la panique et d’offrir des informations approuvées officiellement.

cuvinte cheie (a doua limbă):

Brexit, communication stratégique, Romania, institutions publiques

 Accredited Publication by the National Council of
 Higher Education Scientific Research (code 779), as B+, and indexed full text by EBSCO and ProQuest.