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Monica SPIRIDON

Repairing the Paradigm: The Fate of the Narrative in a “Network Culture”

Romanian Journal of Journalism and Communication, issue 3 (45), year IX (XIII), 2014

section: Public discourse. Narratives

pages: 32-37

abstract

New communication technologies generated unconventional products, and challenged narrative theories to proceed with altogether new frames of reference. In this context, the key question that we face is whether the transfer of verbal narrative patterns across different media involves radical shifts in the founding relationship between story and discourse, as defined by classical theories, and whether this process changes the traditional relationship between the product and its consumer. The examples I will look at bellow try to show that transmedia transfer has a significant impact on the balance between story and discourse, in both directions, and also results in an unprecedented empowerment of the receiver.

keywords

Network culture; empowering the receiver; storytelling; videogames.

abstract (second language):

Nos propos portent sur la dynamique formelle de la narration verbale au moment où, grâce aux nouvelles technologies de communication, elle se trouve intégrée dans un système de référence transmédiatique. Les exemples qu’on a choisi pour illustrer ce processus sont censés mettre en vedette au moins deux de ses effets les plus significatifs : d’un côté, le déséquilibre survenu dans l’équation conventionnelle histoire (story) /discours (discourse) et de l’autre, l’émergence d’un nouveau rapport de forces entre le producteur et ses récepteurs.

keywords (second language):

Théories narratives; récepteur; jeux vidéo

 Accredited Publication by the National Council of
 Higher Education Scientific Research (code 779), as B+, and indexed full text by EBSCO and ProQuest.