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subscription based access article
Elena COSTEA
Cultural evolution through responsibility: the Romanian appropriation of hip hop
Romanian Journal of Journalism and Communication, issue 2-3 (52), year XI (XV), 2016
section: Medianalyses
pages: 31-36
abstract
This paper points to the western hip hop
appropriation by Romanian cultural scenery, favored
by the transition that followed the fall of the Soviet
bloc, in the beginning of 1990.
Using the qualitative content analysis method, the
research scrutinizes relevant offline articles, online
portals and video resources (gathered between 1994
and 2016), in the attempt to capture the hip hop
culture’s evolutionary path from foreign to familiar.
The findings aim to highlight the link between
social responsibility and cultural acceptance, while
exploring hip hop’s adoption and transitions: from
global to local, from subculture to popular culture.
keywords
Transition, social responsibility, cultural import, media representation
abstract (second language):
Cet article examine l’appropriation de la culture
hip hop occidentale dans le paysage culturel roumain,
favorisée par la transition qui a suivi la chute du bloc
soviétique, au début des années ‘90.
Utilisant la méthode d’analyse qualitative du
contenu, la recherche s’est portée sur les articles
offline pertinents, les portails online et les ressources
vidéo (recueillies de 1994 à 2016), dans le but de
saisir l’évolution de la culture hip hop, de son
importation à son intégration dans le paysage culturel
roumain.
Les conclusions visent à mettre en évidence le
lien entre responsabilité social et acceptation
culturelle, en explorant l’adoption du hip-hop et ses
transitions: de global à local, de subculture à culture
populaire.
keywords (second language):
Transition, responsabilité sociale, importation culturelle, représentation médiatique.
Accredited Publication by the National Council of
Higher Education Scientific Research (code 779), as B+, and indexed full text by EBSCO and ProQuest. |
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