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Dren GËRGURI

Media and Public Opinion role in Policymaking proces in the Republic of Kosovo

Romanian Journal of Journalism and Communication, issue 4 (53), year XI (XV), 2016

section: Journalism

pages: 5-15

abstract

This paper examines relationships between media content, public opinion, and policymaking in Kosovo. In the relationship between policymakers and the public opinion, is also a third actor, the media, which I believe plays a huge role alongside citizens and politicians in shaping a certain opinion about, and influence on, politics. Public opinion is a major component of democratic societies, consider the space and the importance provided by political systems in democratic countries. Consequently, public opinion, on one side shows the degree of democratization of a country and on the other hand, the level of civic culture and civic activism. The policy-making process it is a crucial process, which should include all relevant stakeholders, not just those who formulate policies, but also those affected by these decisions, it requires the involvement of the citizen's voice and respective communities, in the process. The role of the public opinion in the policymaking process in Kosovo has been strengthened over the years and notably after Kosovo’s independence, especially in the first phase, that of problem identification. In this context, media plays a major role, including also new media and there are frequent cases when media reports or disclosure or influential personalities from civil society have influenced some citizens requirements to gain the deserved attention from the government.

keywords

Kosovo, Media, Policymaking, Public opinion.

abstract (second language):

Cet article examine les relations entre le contenu des médias, l'opinion publique et l'élaboration des politiques au Kosovo. Dans la relation entre les décideurs politiques et l'opinion publique, c'est aussi un troisième acteur, les médias, qui, je crois, jouent un rôle important auprès des citoyens et des politiciens pour façonner une certaine opinion et une influence sur la politique. L'opinion publique est une composante majeure des sociétés démocratiques, considère l'espace et l'importance accordés par les systèmes politiques dans les pays démocratiques. En conséquence, l'opinion publique, d'un côté, montre le degré de démocratisation d'un pays et, d'autre part, le niveau de la culture civique et de l'activisme civique. Le processus d'élaboration des politiques est un processus crucial, qui devrait inclure toutes les parties prenantes concernées, pas seulement ceux qui formulent des politiques, mais aussi ceux qui sont touchés par ces décisions, cela nécessite la participation de la voix des citoyens et des communautés respectives.

keywords (second language):

Élaboration des politiques, Kosovo, médias, opinion publique.

 Accredited Publication by the National Council of
 Higher Education Scientific Research (code 779), as B+, and indexed full text by EBSCO and ProQuest.