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Arina-Ioana MOGA

Television news channels positioning strategies

Romanian Journal of Journalism and Communication, issue 1 (58), year XIV (XVIII), 2019

section: Journalism

pages: 32-38

abstract

Different strategies are used by media organizations to attract consumers. The technological revolution favored the emergence of unprecedented competitive dynamics, which led to a change in how media products are consumed. An unprecedented competitive dynamics stroke after a technological revolution appeared in the field, a fact that led to a change in how media products are consumed. The Romanian audiovisual market „is one of the most developed audiovisual markets in Central and Eastern Europe” (Cerban, 2012), with around 700 operating TV channels.

keywords

News television, media market, positioning strategy

abstract (second language):

es organisations de média utilisent diverses stratégies afin d’attirer les consommateur. La révolution technologique a favorisé l’apparition d’une dynamique concurrentielle sans précèdent, fait qui a mené un changement de la manière dont on consume les produits média. Le marché audiovisuel de Roumanie se situe « parmi les plus développées marchés de l’audiovisuel, de l’Europe centrale et de l’Est » (Cerban, 2012), ici fonctionnant environ 700 télévisions.

keywords (second language):

télévision d'information, marché des médias, positionnement

 Accredited Publication by the National Council of
 Higher Education Scientific Research (code 779), as B+, and indexed full text by EBSCO and ProQuest.